The Doomsday Clock is a symbol of global catastrophe. For the last 50 years scientists have used it to show how close we are to midnight, or Doomsday. In 1947 its original setting was seven minutes to midnight. In 2021 we had just 100 seconds to go.

As threats to humanity expand to include bioterrorism, ecological collapse – as well as the obvious zombie apocalypse – the world is taking the possibility of a catastrophic global event more seriously than ever. While we can’t predict the future, we can prepare for it.

As a 2021 report by America’s CDC put it: “If you’re prepared for a zombie apocalypse, you’re prepared for pretty much anything”. It’s why we’ve built the outside of our Apocalypse Jacket from a material originally invented by a Dr Marvel for NASA’s Apollo program, that can withstand black lava, flash fires, and chemical erosion. And it’s why we’ve turned the entire inner lining of the jacket (including the sleeves) into 23 pockets that will let you carry everything you need to survive anything.